Our telemarketing executives have three to five years freelance experience and a track record of success with campaigns before they join us. All our executives use Emotive Linguistic Selling and have the ability to use their own business knowledge and experience to engage the prospect in a professional conversation at a senior level.
Team members work in their own specialist fields and don’t cross over; some work in appointments, others in lead generation or telesales. Some can sell to the £100 arena, others to the £1000. Specific team members work in specific market sectors. An IT company, for example, can rest assured that its telemarketer will understand the jargon and particular needs of this industry.
Our team are home-based and the lack of overhead costs means we can reward the people doing the job while keeping our fees very attractive. However, by using the Cloud computing and other technical management tools you can be confident that there will not be any down time during your campaign.
We offer bespoke campaigns. All our campaigns start with the initial trial campaign to provide facts and figures on what is achievable and to provide customer feedback. We base your campaign on the information and results received during the trial campaign. This process is extremely effective; it prevents clients making a large financial commitment without knowing the facts and is instrumental in delivering a healthy ROI.
We offer advice on telemarketing within your specific industry, identifying the best approach and the best market sector.
Our telemarketers are regionally based. This means we can capitalise on regional accents and local knowledge.
Our telemarketers engage prospects in conversation and don’t work from a script. The sale appointments that we make for you are fully qualified and verified. The person you meet will know who you are and why you are visiting them and they will have shown a real interest in your proposition.
At the heart of Red Kite’s telemarketing service is a highly effective selling technique called ‘Emotive Linguistic Selling’. As the US motivational speaker and salesman Zig Ziggler has said ‘People don’t buy for logical reasons. They buy for emotional reasons.’
Why we are different is whilst most sales companies use a sales script that follows a pattern that is then just repeated, Red Kite’s telemarketers focus on the emotional benefit of the product or service that is being sold – it’s not the information given but the emotional effect of the information that sells the product. Emotive Linguistic Selling creates ‘feelings’ about the product and the sales person and aims to build rapport between the prospect and the seller. Once the prospect ‘feels’ that they need the product, they will use logic to justify the emotion, rationalising their decision. Obviously knowledge about the product and competitive pricing are important too.
The words used are very important and, for this reason, some of the techniques of neuro-linguistic programming are used. Neuro-linguistic programming works on the premise that there is a connection between language and behaviour – if you change language, you can change the behaviour. So certain words will produce certain feelings, which then prompt people into buying a product or service.